Istanbul Marketing Summit | 14 May 2026 | Zorlu PSM
Istanbul Marketing Summit brings together the worlds of marketing, advertising and communication, and each edition is built around a concept that captures the industry's agenda. Held at Zorlu PSM on 14 May, this gathering took “Age of Madness” as its theme. Its starting point was a simple idea: in an era of accelerating algorithms, fragmenting culture and scattered attention, the rules of standing out are being rewritten. As one of Turkey's most comprehensive marketing events, the summit brought leading brand managers, agency leaders, content creators and thought leaders together on the same stage.
We took part once again as the event's furniture sponsor.
Biz de etkinliğe yeniden mobilya sponsoru olarak katıldık.
Main Stage
The main stage stood at the heart of the summit. Speakers spent the day here delivering their talks and joining panel discussions. Stage furniture has to balance two things at once: the speaker's comfort and a professional presence. Sitting for hours under intense lighting, in front of a large audience, calls for seating that is both comfortable and visually composed. For this reason, we chose our Boost armchairs and Pipe coffee tables for the stage.
Welcome Area
In the central area of the event, we placed our Bridge piece. With its flexible and inviting form, Bridge became a relaxed meeting point where guests could gather and sit in a variety of ways, and we saw a steady flow of people around it throughout the day.
Kolektif House
Kolektif House was one of the summit's main hubs of interaction. Guests held their short meetings and one-on-one conversations here, and carried on with their individual work throughout the day. To respond to these different uses, we arranged the area with a range of seating options: with the Cage bar table, our Lucky bar stools, Cage meeting tables and Clone task chairs, we created a comfortable setting for seated conversation and work.
Lounge Area
Across from our materials stand, right beside Kolektif House, we set up a comfortable lounge area. In this corner, where our Medy and Solar seating units came together with our Origo group, Cliff forms and Champinon poufs brought movement to the space. It became a spot guests returned to throughout the day to sit and rest.
Marwood Materials Stand
This year we also made room for our own story in part of the area. At our “Materials take the mic” stand, we shared our 40 years of manufacturing experience, our material choices and our design approach with guests. With its vivid colours and striking forms, the stand became one of the summit's standout stops.
After the Event
Istanbul Marketing Summit is one of Turkey's most comprehensive marketing events. Used intensively throughout the day, our products proved their performance under the demanding conditions such events bring. Being part of this important industry gathering was a valuable experience for us.
