A graduation project that began with an inspiring visit to the Marwood booth at Orgatec has blossomed into a meaningful collaboration. “Sosyalİz,” a modular seating system developed by student Zehra Cemre Koç with Marwood, explores how furniture can fundamentally shape the way we think, create, and interact together.
In 2024, Zehra Cemre Koç, then an Industrial Design student at Eskişehir Technical University, visited the Marwood stand during the Orgatec fair. Inspired by the company’s approach, she wanted to pursue her graduation project in collaboration with Marwood.
Under the mentorship of Marwood’s Mustafa Timur and academic advisor Engin Kapkın, the project, aptly named “Sosyalİz”, was born. This initiative was developed with a broad vision, looking beyond the traditional office to touch all spaces where co-thinking, co-creation, and interaction take place. “Sosyalİz” was designed as a modular and transformable seating system to support the spontaneous, organic relationships that flourish in these dynamic environments.
Designing for Dynamic Interaction
“Sosyalİz” presents a dynamic spatial interface that encourages users to interact with each other naturally and creatively. Its design philosophy is built on flexibility and human-centric principles.
The system’s modular structure creates a framework that can easily expand and transform to fit various spaces. This adaptability is enhanced by a flexible electrical infrastructure and integrated table solutions, allowing it to seamlessly serve the different needs of production-focused workshops or casual social sharing areas.
Ergonomic diversity is at the heart of the design, giving users the freedom to change postures and find a natural relationship between a creative mind and physical movement. Through its considered use of color and form, “Sosyalİz” also brings a sense of warmth, welcomeness, and belonging to any environment it inhabits.
More Than Furniture: A Platform for Experience
“Sosyalİz” is more than just a furniture project; it is a field of research and experience that invites us to rethink the very ways we come together.
This collaboration is a direct result of Marwood’s commitment to supporting young designers, making visible the crucial intersection of design with manufacturing, education, and social experience. Zehra Cemre Koç’s project offers a powerful example of design’s potential to “leave a mark” on both an individual and collective level, highlighting a path forward for spaces built on connection and shared creativity.
