{"id":56951,"date":"2026-05-14T12:00:24","date_gmt":"2026-05-14T09:00:24","guid":{"rendered":"https:\/\/marwood.com.tr\/?p=56951"},"modified":"2026-06-10T14:16:56","modified_gmt":"2026-06-10T11:16:56","slug":"marwood-at-the-age-of-madness","status":"publish","type":"post","link":"https:\/\/marwood.com.tr\/en\/marwood-at-the-age-of-madness\/","title":{"rendered":"Marwood at the Age of Madness"},"content":{"rendered":"\t\t
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Istanbul Marketing Summit | 14 May 2026 | Zorlu PSM\u00a0<\/b><\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Istanbul Marketing Summit brings together the worlds of marketing, advertising and communication, and each edition is built around a concept that captures the industry's agenda. Held at Zorlu PSM on 14 May, this gathering took \u201cAge of Madness\u201d as its theme. Its starting point was a simple idea: in an era of accelerating algorithms, fragmenting culture and scattered attention, the rules of standing out are being rewritten. As one of\u00a0Turkey's\u00a0most comprehensive marketing events, the summit brought leading brand managers, agency leaders, content\u00a0creators\u00a0and thought leaders together on the same stage.\u00a0<\/p>

We took part once again as the event's furniture sponsor.\u00a0<\/p>

Biz\u00a0de\u00a0etkinli\u011fe\u00a0yeniden\u00a0mobilya\u00a0sponsoru\u00a0olarak\u00a0kat\u0131ld\u0131k.<\/span>\u00a0<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\"MADNESS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Main Stage\u00a0<\/b><\/p>

The main stage stood at the heart of the summit. Speakers spent the day here delivering their talks and joining panel discussions. Stage furniture\u00a0has to\u00a0balance two things at once: the speaker's comfort and a professional presence. Sitting for hours under intense lighting, in front of a large audience, calls for seating that is both comfortable and visually composed. For this reason, we chose our Boost armchairs and Pipe coffee tables for the stage.\u00a0<\/p>

Welcome Area\u00a0<\/b><\/p>

In the\u00a0central area\u00a0of the event, we placed our Bridge piece. With its flexible and inviting form, Bridge became a relaxed meeting point where guests could gather and sit in a variety of ways, and we saw a steady flow of people around it throughout the day.\u00a0<\/p>

Kolektif\u00a0House\u00a0<\/b><\/p>

Kolektif\u00a0House was one of the summit's main hubs of interaction. Guests held their short meetings and one-on-one conversations\u00a0here, and\u00a0carried on with their individual work throughout the day. To respond to these different uses, we arranged the area with a range of seating options: with the Cage bar table, our Lucky bar stools, Cage meeting\u00a0tables\u00a0and Clone task chairs, we created a comfortable setting for seated conversation and work.\u00a0<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lounge Area\u00a0<\/b><\/p>

Across from\u00a0our materials stand, right beside\u00a0Kolektif\u00a0House, we set up a comfortable lounge area. In this corner, where our Medy and Solar seating units came together with our Origo group, Cliff forms and\u00a0Champinon\u00a0poufs brought movement to the space. It became a spot guests\u00a0returned to\u00a0throughout the day to sit and rest.\u00a0<\/p>

Marwood Materials Stand\u00a0<\/b><\/p>

This year we also made room for our own story in part of the area. At our \u201cMaterials take the mic\u201d stand, we\u00a0shared\u00a0our 40 years of manufacturing experience, our material\u00a0choices\u00a0and our design approach with guests. With its vivid\u00a0colours\u00a0and striking forms, the stand became one of the summit's standout stops.\u00a0<\/p>

After the Event\u00a0<\/b><\/p>

Istanbul Marketing Summit is one of\u00a0Turkey's\u00a0most comprehensive marketing events. Used intensively throughout the day, our products proved their performance under the demanding conditions such events bring. Being part of this important industry gathering was a valuable experience for us.\u00a0<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Istanbul Marketing Summit | 14 May 2026 | Zorlu PSM\u00a0 Istanbul Marketing Summit brings together the worlds of marketing, advertising<\/p>\n","protected":false},"author":4,"featured_media":56945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1949],"tags":[],"class_list":["post-56951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nMarwood at the Age of Madness - Marwood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marwood.com.tr\/en\/marwood-at-the-age-of-madness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marwood at the Age of Madness - Marwood\" \/>\n<meta property=\"og:description\" content=\"Istanbul Marketing Summit | 14 May 2026 | Zorlu PSM\u00a0 Istanbul Marketing Summit brings together the worlds of marketing, advertising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marwood.com.tr\/en\/marwood-at-the-age-of-madness\/\" \/>\n<meta property=\"og:site_name\" content=\"Marwood\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T09:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T11:16:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marwood.com.tr\/wp-content\/uploads\/MADNESS-BANNER.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/\"},\"author\":{\"name\":\"Marwood\",\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/#\\\/schema\\\/person\\\/8872852aa3c883185364d007b1f0a660\"},\"headline\":\"Marwood at the Age of Madness\",\"datePublished\":\"2026-05-14T09:00:24+00:00\",\"dateModified\":\"2026-06-10T11:16:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/\"},\"wordCount\":492,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marwood.com.tr\\\/wp-content\\\/uploads\\\/MADNESS-BANNER.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/\",\"url\":\"https:\\\/\\\/marwood.com.tr\\\/en\\\/marwood-at-the-age-of-madness\\\/\",\"name\":\"Marwood at the Age of Madness - 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